WHAT IS LALU?
LaLu is a Lifestyle brand founded in Seattle in 2025. LaLu brings together art, events & fashion through a lens of intersectional sustainability. LaLu builds on the individual identity to create a cross-pollinated culture of connectivity.
We build community in our brand experiences, be it an Art Class, Athenaeum Gathering, or Fashion Show.
We serve eclectic and modern style using secondhand, vintage, & deadstock materials.
The rebirth of found materials and creative collaborations imbue everything we do with a unique story. We interweave with the history being written by each wearer and attendee.
WHO IS LALU?
Creative Director, Delaney Cerna, ties together her interdisciplinary experiences in media production, event coordination, and design to propel the LaLu vision forward. Her own intersectional background as mixed kid from Seattle, Latina-Nordic-American, dancer come producer, informs her expression of identity. "LaLu" is a fusion itself of nicknames from childhood and carries a playful tune in English or in Spanish.
The LaLu Team consists of a handful of Community Members come Collaborators that support these projects as Coordinators, Artists, Hosts, and More. Key members include Laurena Estrada, Brett Ashley Richter, and Shawna Shadlow.
WHAT DOES LALU REPRESENT?
LaLu lives by our values as a Team. We create with sustainability, diversity, and intention. We foster environments of safety, creativity, and beauty.
